Did you know drones can be used to make and decorate a cake?
Norwegian agency DDB Oslo made this slick ad for telecommunications company Telia.
Telia used drones extensively in the expansion of their 4G phone network, so the creatives thought it was only fair they should be part of the celebration video when the project was complete.
Inventor Martin Gautron said: “All these devices are made from scratch in a DIY inspiration. We used lot of light materials like plastic, aluminum and oak; which is very strong and reliable for small parts. There’s a lot of trial and error back and forth. But that’s what you get when you’re baking cakes with drones.”
If you were looking for ways that ad agencies are working with drones, this might not be exactly what you had in mind, but it just goes to show there are really no limits when it comes to this technology - and the clever people using it!
And if you want to know exactly how they went about the project, take a look at the behind-the-scenes video below.